Cambridge (UK)

The city of Cambridge is a university town and the administrative centre for the County of Cambridgeshire, England. It lies in East Anglia about 50 miles (80km) north of London.

Cambridge is a prosperous city and is at the heart of an area known as Silicon Fen, because of the high number of technology based organisations that are located in the area.

The city has a population of around 120,000 including students and covers a relatively small area making travel from one side of the city to the other quite easy by bicycle. Around 23% of the working population cycle to work, compared to the national average being under 2%. In addition being in East Anglia the city and surrounding area is flat. These factors combined with the prestigious University history has resulted in a strong and vibrant cycling culture.

Cambridgeshire County Council has many years of experience managing and delivering EU projects both as a coordinator and partner. The Council’s Economy, Transport and Environment Services aim to manage and deliver the growth and development of sustainable communities, meet the challenges of climate change and enhance the natural environment.

The Council is experienced in mobility management issues and has implemented a number of innovative projects to make transport more sustainable and reduce levels of car use into the city. It has introduced many cycle friendly design features and traffic management measures and was instrumental in the selection of Cambridge as one of 17 cycling demonstration towns in England to promote the use of cycling as a means of transport.

Outspoken Delivery are an innovative cycle logistics operator established in Cambridge in 2005 and who have recently extended their services by opening a franchise operation in Glasgow. One of the original partners in the first Cycle Logistics project Outspoken offer a range of same day and last mile services using a fleet of cargo bikes and trikes.


The main activities of Cambridgeshire County Council and Outspoken Delivery during the Cycle Logistics Ahead project are:

To establish an Urban Logistics Cooperation Platform in the form of focus group seminars with at least 3 meetings to be held during the course of the project. This will bring together stakeholders including delivery companies, city administrators, end user representatives, retailers and business associations.

To further encourage ZEL (Zero Emission Logistics) in Cambridge, Cambridgeshire County Council will look to further increase restrictive measures for motorised vehicles building on successes that have already been achieved with speed limit reductions and the access restrictions in the city centre.

To raise awareness of ZEL and cyclelogistics in Cambridge and this will be backed up by press-releases, cases studies and articles throughout the project.

To improve the ability of cycle logistics operators to increase their geographical range and service levels by investigating the feasibility of installing mobile / micro-consolidation centres at strategic locations in and around the city. Cambridgeshire County Council will support the launch of these by establishing appropriate locations and, in conjunction with other stakeholders, negotiating to enable the implementation to be successful.

To further extend the Outspoken Delivery operations in relation to last mile delivery by extending its fleet to include electric assist cargo bikes/trikes, and addressing issues such as security, GPS tracking, proof of delivery and insurance.

To develop an intensive training and consulting programme for start-up cycle logistics companies for roll-out across Europe